ensemble arts rebrand
Company name: Ensemble Arts
Project Deliverable(s): Rebrand, Asset Creation, Mailer, Logo
The Ensemble Arts (originally the kimmel center) hold annual events showcasing the arts such as jazz, comedy, opera, dance, and theatre, and therefore require a new visual identity to commemorate the new year or performers for a deliverable poster or mailer, and an accompanying digital version for desktop and phone.
This project was done as a Typography III project meant to expand upon our previous logo and publication typography classes to start learning how to create visual typographic and graphic systems using minimal to no imagery. Using the various example performances, I came up with keywords that gave the classy, moving, and human touch feeling of the event, then experimenting with editing and combining existing glyphs with movement to keep the flow of the graphics. In order to keep the down to earth nature, I finally color coated and added patterns over images of the performers.